The importance of negotiating
Negotiating is one of the hardest business skills and everybody needs it – especially those who negotiate on big sums of money and budgets. We constantly negotiate and in different life and business situations. Successful business process is depending less on negotiators talent and more on knowing the theory and good negotiating practice. Negotiation should be overlooked as one of the key business processes that adds value to the company. Well trained employees can save company's big amounts of money.  

YOU ARE IN THE MIDDLE OF A NEGOTIATION…
You could be trying to hold a customer to your price and get a
bigger order. You could be dealing with a supplier for a deeper
discount and more service support. You could be settling a dispute with
another department or even with a strategic partner.
You feel anxious. You don’t want to knuckle under... You also don’t
want to appear to be playing hardball and antagonize the other
person.
You wonder how a good negotiator would handle it. Some people
seem to get what they need and end up friendly with the other
person after the agreement is reached. How do they do it?
We’ll show you how.

Can Microsoft, GM and Wal-Mart All Be Wrong?
We all need a coach on our side. That’s why over 650,000 business people from top
companies have attended Dr. Karrass’ Effective Negotiating® seminar. They know that
although they may be accomplished professionals, there is always room to improve their
negotiating skills. At the Effective Negotiating® seminar we help you sharpen the skills you
already have. We teach you new ways to achieve better, longer lasting both-win agreements
that will hold up for years. We at KARRASS have found that the best learning experience
is achieved by conducting the Effective Negotiating® seminar in an environment that is
enjoyable as well as informative.
Dr. Chester L. Karrass who was the first person to conduct scientific studies on the topic based on actual negotiations. After receiving his MBA from Columbia University, Dr. Karrass became a negotiator for the Hughes organization, where he won the first Howard Hughes Doctoral Fellowship Award. He spent three years conducting research into negotiating techniques before earning his
Ph.D. from the University of Southern California. Dr. Karrass crystallized his findings into
a practical course to help business people, and the KARRASS seminar was born.  

Not your Typical Seminar.
Does a good program on negotiation have to be dull, dry
and hard to sit through? We believe that a
negotiation seminar must be practical, exciting,
innovative, interactive and fun. That’s how
the Karrass Effective Negotiating® seminar is designed, and thousands of
attendees agree that a top-notch job is done by putting
this program together.
Like the negotiating skills tought, seminars are a
win-win experience. You win when you meet your peers,
trade stories and experiences, and test your wits with
others. And you win again when your career and
“bottom-line” improve.

Building Agreements that Last.
Agreements frequently fall apart not because of the big issues, but because of the ones that are
so small they hardly seem worth mentioning. Business people often hope for the best and believe
that those tiny, side issues don’t need to be negotiated. Many times, they’re wrong.
The seminar will teach you how to use these “side issues” to create a both-win situation for both
parties. We’ll teach you how they can be used to break a deadlock, take the focus off price, and
make the kind of Agreements that foster long-term relationships.

You Put it to Use the Next Day.
By the end of the second day, one participant remarked, “I can’t wait to try this stuff
out. It would have taken me ten years of experience to learn what I’ve picked up in the last two
days.” The pace is fast and there is no down time (unless you count the hour of good
conversation with other participants over lunch).
But no one gets bored or leaves early–it’s too much fun for that. Negotiation is all about human
behavior. It’s not uncommon for people just passing by to stick their heads in the door when one
of our seminars is going on–they want to know what all the excitement is about!

The 2 Day Seminar Ends but the Learning Continues.
You’ll need a tote bag to carry home all the great stuff we give you! To ensure that you keep the
lessons fresh for years to come, all attendees receive two hardcover books, the Effective
Negotiating® workbook, and a set of 6 CDs. These materials are not available anywhere else, but
they are yours free as a KARRASS seminar participant.

After Finishing the KARRASS 2-Day Seminar, Many Participants are Really Angry!
They ask themselves, “Why didn’t I take the course sooner?” They reflect back on deals botched,
clients alienated, and profits that never were.
But they don’t stay angry long. They soon come around to thinking about the future with
anticipation of better, more effective handling of the deals, clients and profits yet to come.

Time is Money. Don’t Delay!
The seminar cost is usually earned back within days due to the lessons learned, and the earnings
continue throughout your entire career. Call now to reserve your place and take your business
relationships to a whole new level of confidence and competence.

Dr. Chester L. Karrass – the leader in the field of negotiating It is no surprise that the most successfu negotiation seminar in the United States was created and designed by Dr. Karrass. Dr. Karrass has combined over 30 years of on-the-job experience with advanced academic credentials in negotiation techniques. After earning an Engineering degree from the University of Colorado and a Masters in Business from Columbia University, he became a negotiator for the Hughes organization. There he won the first Howard Hughes Doctoral Fellowship Award, and spent three years conducting advanced research and experimentation in negotiation techniques before earning his Doctorate from the University of Southern California. He then returned to Hughes as a negotiation consultant. In 1968, Dr. Karrass used his research and experience to create his pioneering Effective Negotiating® seminar, to assist other business people master the strategies, tactics, and psychological insights of negotiating. When he began holding these seminars, most business executives and professionals did not realize how much they actually negotiated. Now over 650,000 professionals, including salespeople, buyers, corporate leaders, managers, engineers, financial officers, C.E.O.s and other international business people have attended Dr. Karrass’ Effective Negotiating® seminar.
Dr. Karrass is the author of five books on negotiation, including The Negotiating Game, and Give and Take, both of which are best sellers in their field. His latest book, In Business As In Life – You Don’t Get What You Deserve, You Get What You Negotiate, is filled with Dr. Karrass’ latest win-win techniques. It has already been declared “The Bible of Negotiation.” The Effective Negotiating® seminar is packed with the strategies, techniques, tactics, tips and skills that Dr. Karrass learned, practiced and tested over the past three decades. He designed the seminar to be practical, hard-hitting and to pay off – literally. He constantly updates it. KARRASS course leaders are carefully selected for their experience and skill, and are specially trained for their seminar roles – leading, teaching, discussing, motivating, and making it all as enjoyable as it is educational.

At Karrass Effective Negotiating® Two-Day Seminar you'll learn:

• how to make better agreements right now
• you can’t hit a target you never set
• how to tap into more power than you think you have
• how to use tips– from the competition
• how to use your strengths
• how to avoid traps and use tactics
• how to guard against tricks
• why your helpful concessions can hurt you
• how to gain successful agreements and keep them
• and much, much more!

Be a part of the most successful negotiating seminar created by Dr. Chester L. Karras, made to  assist business people master the strategies, tactics, and psychological insights of negotiating. Over 800,000 professionals, including salespeople, buyers, corporate leaders, managers, engineers, financial officers, C.E.O.s and other international business people have attended Dr.Karrass’ Effective Negotiating® seminar. Companies like Procter & Gamble, Coca-Cola, General Electric, IBM, E-Bay, Colgate Palmolive, American Express, 3M, ABB, Microsoft, Philip Morris, Daimler Chrisler, SAP, Texas Instruments, Kraft Foods, Kimberly Clark, Nestle are sending their employees to attend the seminar.   You should also use this unique opportunity and inhabit Karrass negotiating skills!