 Key note speaker:
Marc Gobe, author of the concept Emotional branding and author of world bestseller ”Emotional Branding: The New Paradigm for Connecting Brands to People”
Main topics on the Summit:
Emotional branding - How does the brand become more than a product
Creation and managing the most valuable world brands
Challenges of global brand management
How to build and develop local brands
Superbrands Summit Program
09:00 - 09:05 | Introduction: organizer and General sponsor | 09:05 - 10:30 | Marc Gobe: “Emotional Branding” | 10:30 - 11:00 | Break | 11:00 - 12:30 | Marc Gobe: "Emotional Branding" | 12:30 - 13:30 | Lunch | 13:30 - 13:55 | Representatives of Dukat, General sponsor: “To build and develop superbrand on Croatian and regional markets” | 13:55 - 14:20 | Presentation of Podravka, Special sponsor: “Podravka – most respectful company in Croatia” | 14:20 - 15:10 | Maja Pavlek, J&J global marketing excellence trainer & consultant: “You know you need emotional branding…and what now?” | 15:10 - 15:25 | Break | 15:25 - 15:40 | Red Bull show | 15:40 - 15:55 | Break | 15:55 - 17:15 | Round table: “How to build and maintain superbrands”
Participants: CEO and managers from leading companies in the region | 17:15 - 17:30 | Closure – Dukat surprise | | Moderator of the Summit: prof. Zvonimir Pavlek, PhD |
Key note speaker:
Marc Gobe is author of the concept Emotional branding and author of world bestseller ”Emotional Branding: The New Paradigm for Connecting Brands to People”. He is Chairman, CEO and Executive director in d/g* worldwide company, one of the top ten companies in the field of brand creation, specialized for brand identity, design of product and packaging and web design.
In the last 30 years, he created revolutionary brand design strategies for companies/clients such as Coca-Cola, IBM, Victoria’s Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancome, Starbucks and Gillette. Marc Gobe is in the managing board of Brand Design Association,
He was teaching on Cole Superior de Design Industrial and on Columbia University, USA.
Organization of Super brands Summit
International organization Superbrands is the only global independent authority in the area of branding. It is present in 73 countries worldwide and in 2006 it started its work in Croatia. It is identifying exceptional brands, cooperates with different agencies and analyses the results of those brands on main world markets, recognizes those that accomplish more than the competition and rewards them with highly recognized Superbrand status.
After the selection, each country prepares book on Superbrands, which is than used by the biggest marketing and PR agencies, managers, board members, important institutions, government organizations and national chambers of commerce.
The purpose of Superbrands Summit:
gather the leading branding experts in the region bring world leading branding experts to Croatia compare regional branding practices with the world leading theories and practices exchange experiences presentation of biggest brands
Superbrands Summit enables to the brand owners:
presentation of their brands to the professional community and media possibility to communicate with the professional community and the public through their products, promo material and entertainment
| Deadlines for applications and fees: | Fee | Fee (VAT Included) | | Applications and payment till 26 March 2007.* | 338,76 EUR | 413,29 EUR | | Applications and payment from 27 March till 10 April 2007 | 365,97 EUR | 446,48 EUR |
Lunch and coffee breaks included
**Discount can only be allowed if the total sum of the fee is paid by 26 March 2007.
For application of 4 or more participants from the same company, we allow 10 % discount on the total amount
Please pay the full sum of the fee, VAT included, to our account number:
2484008 - 1103457044
Application:
Applications can be made on-line at our website or at fax number 01 4812 686
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